Blog Posts

Responding to Customer Needs and Promoting Brand Loyalty

All businesses exist to serve their customers’ specific needs. The best businesses go beyond customer demographics and dig in deep; they gather all the information they can about their customers via focus groups, web surveys, pilot programs, product testing and other instruments. They put themselves in the shoes of the customer to get to know the actual person behind the persona. They understand what really drives an individual’s need or desire for a product, and how that individual perceives the

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Managing In a Market with Low-price Competitors

When competing with low price competitors, one needs to come up with a strategy that should be accompanied by thorough research. If one seller decides, for instance, to lower their price to compete then at the end of the day, the prices will be too low, and one may end up recording losses. The research carried out should begin with both an objective analysis of where you stand with your competition and an analysis of market needs and preferences. Use

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Tips to Promote Accountability in Your Business

Lack of systemic accountability in an organization can bring about extra expensive costs to the organization. Many companies tend to loose lump- sums of money as a result of re- work, theft by the employees, the return of defective products, workplace conflicts, and inefficiency. The above effects may result in ineffective work practices, control issues, leadership and supervisory behaviors and differentials in work practices. This is all as a result of cynicism, disillusionment, and discouragement that ensue. Another consequence due

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The Joys of a Good Massage

The hectic schedules and the busy lifestyles that many people lead today ends up leaving them exhausted physically, mentally and emotionally. The stress that ensues then can cause a weak heart and uncontrolled sugar that cause diabetes and stroke. When one has total relaxation, it helps improve one’s lifestyle and the overall health. With this fact, it has led to the venture in the spa business where people discover the miracle results of the body, facial and foot massage. Spending

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Are you an Avocado Enthusiast?

Avocados are Healthy fruits ad they contain various essential nutrients for the body. You can never go wrong with Avocado. Essential Minerals and Nutrients found in Avocados Folate (B9): Avocados contain a lot of folate, which is important for normal cell function and tissue growth, and is particularly important for pregnant women . Vitamin K1: Vitamin K1 is important for blood clotting, and may have benefits for bone health Potassium: An essential mineral, beneficial for blood pressure control and heart

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Chocolate Mug Cake Recipe.

I love pastries, and I don’t think there is any cake that I would not enjoy. For all the food lovers out there just like me, I have good news for you; you can make a cake for just less than 5 minutes. You know how sometimes you are just at home lazing around and have nothing to do, well you can use this time to make a mug cake. Better yet, you get to bake it in the microwave,

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Hair Breakage Solutions

Dry, brittle hair causes the shafts to break, leading to frayed and split ends. Hair breakage is a problem that can be controlled by taking good care of your hair and keeping it well hydrated.  It can be done by changing your hair products, hence ensuring your hair is vibrant, healthy and shiny. Stop Using Chemical Processing Use of chemicals to dye and relax your hair often leaves the hair very tender, prone to breakages. The solution for this can

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Getting Value for Your Money

Value for Money refers to the utility derived from every purchase or every sum of money spent. Value for money is based not only on the minimum purchase price (economy) but also on the maximum efficiency and effectiveness of the purchase. There is the complete self-satisfaction that one gets knowing that you have purchased a quality product at a lower price than that anticipated meaning you get to save some change. When we don’t get a good deal and later

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Foods to Avoid When Trying to Lose Weight

There are various contributors to weight gain. One of the main reasons is high consumption of calories. Some of the foods that are high in calorie content include processed foods and foods with added sugar and salt. Below is a list of foods that you should definitely keep off to get in shape and stay healthy. Juice The commercial brands of juice contain high contents of sugar and little to no amount of fiber and other useful nutrients found in

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Simple Tips to Help you Save

The prices of goods and services are always on the rise at a faster rate than that it takes you to get a pay rise. It does not mean, however, that it is impossible to save. Often you come across people claiming that they cannot afford to save even a nickel because they do not earn enough. This does not have to be the case for you since the financial choices you make today will, in fact, affect you in

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